'Jangsu Brand' Panpirin, Effective for Early Cold Symptoms

[Asia Economy Reporter Choi Dae-yeol] Dong-A Pharmaceutical's liquid cold medicine Panpyrin marks its 60th anniversary this year. It received product approval in 1956 and began production and sales in 1961. Along with the fatigue recovery drink Bacchus, it is considered one of the company's representative long-standing brands.

When first released, it was in pill form. Since 1977, it has been changed to a liquid form contained in a bottle. The product name Panpyrin combines "pan" from pain, "pyr" from pyrexia (fever), and the suffix "in," meaning it is effective against the main symptoms of colds: pain and fever. The "Q" in the product name "Panpyrin Q," which is sold on the market, stands for "quick," indicating fast relief.

The familiar advertising phrase "Be careful of colds~" benefited from character marketing introduced in the late 1960s. The Panpyrin doll wearing a headscarf and the voice actor Jang Yoo-jin, known for her voice matching the character, worked well together and firmly imprinted the brand in the public's mind. Last year, actress Park Bo-young was used as a model, attracting attention.

The comprehensive cold medicine Panpyrin Q contains six combined ingredients including acetaminophen, which are effective for early cold symptoms such as runny nose, nasal congestion, cough, fever, and headache. It is a liquid that can be easily taken without water and works quickly. It is an over-the-counter drug that can be purchased at pharmacies without a prescription, and Panpyrin T 3 tablets have been selected as a stable standby medicine, making them available at convenience stores as well.

This content was produced with the assistance of AI translation services.