"Cheer Up Republic of Korea" Lotte Mart, Large-Scale Discount Event... Hanwoo Half Price

60t of Hanwoo and 100t of Samgyeopsal Pre-planned

‘Chungnam Eco-friendly Agricultural Products Exhibition’ Held to Support Farmers

Daily Necessities Worth 20 Billion KRW Discounted Up to 50%

[Asia Economy Reporter Lim Hye-seon] Lotte Mart will hold a large-scale discount event under the theme ‘Cheer Up Korea’ for one week starting from the 26th.

They will offer up to 50% discount on all ‘Grade 1 Hanwoo directly purchased’. Hanwoo is usually merchandised around Lunar New Year, Chuseok, and summer vacation seasons, so from March to May, the supply in the market is generally insufficient. This shortage leads to price increases, with market prices about 5-10% higher than usual.

Accordingly, Lotte Mart’s product planners directly participated from procurement to processing to pre-plan 60 tons of Grade 1 Hanwoo at reasonable prices. During this period, Grade 1 Hanwoo sirloin (100g), normally priced at 10,600 KRW, can be purchased at a 50% discount for 5,300 KRW when paying with a Lotte Card. Each customer can purchase up to 2kg.

They also pre-planned 100 tons of domestic brand pork including Grade 1 or higher Samgyeopsal, neck meat, and front leg. ‘Domestic pork Samgyeopsal (100g)’ and ‘Domestic pork neck meat (100g)’ will be sold at 1,980 KRW each.

In addition, to help farmers struggling due to ongoing school reopening delays that have made school meal supply difficult, an event will be held. Eco-friendly farmers in Chungcheongnam-do have uncertain resupply schedules for vegetables such as spinach, green onions, and lettuce, as well as fruits like strawberries and tomatoes, which were waiting for school meal deliveries. As a result, stocks that should have circulated within two weeks are piling up in warehouses.

Therefore, Lotte Mart secured 122 tons of 16 items and will hold the ‘Chungcheongnam-do Eco-friendly Agricultural Products Exhibition’ at all stores. In June 2019, Lotte Mart CEO Moon Young-pyo and Chungcheongnam-do Governor Yang Seung-jo signed a win-win agreement (MOU) to promote agricultural product consumption.

Chungcheongnam-do provides sales promotion subsidies to farmers, and Lotte Mart offers sales channels. Representative products include ‘Eco-friendly Mushrooms (150g)’ at 2,180 KRW, ‘Eco-friendly Green Onions (300g)’ at 1,380 KRW, and ‘Eco-friendly Onions (1kg)’ at 2,580 KRW.

Additionally, they prepared daily necessities worth 20 billion KRW to help stabilize prices with various events. ‘Tefal and Pungnyeon kitchenware up to 50% off’ and ‘Portmeirion 40% discount event’ will be held. From the 26th to the 29th, a ‘Daily Limited Special Exhibition’ will offer five selected items at ultra-discounted prices.

This content was produced with the assistance of AI translation services.