Starbucks, "Cherry Blossom Season... Discover New Products Like Ruby Latte"

[Asia Economy Reporter Choi Sunghye] Starbucks Coffee Korea announced that from the 24th until the 13th of next month, it will enter the Cherry Blossom promotion season and introduce 3 new beverages, 3 new food items, and 43 new MD products.

The representative beverages for this season are newly launched three types: ‘Cherry Blossom Ruby Latte,’ ‘Cherry Blossom Ruby Chocolate,’ and ‘Ruby Pomegranate Jelly Cream Frappuccino.’ All three drinks use cherry blossom syrup containing ruby chocolate, allowing customers to enjoy the refreshing taste of ruby chocolate and the full aroma of cherry blossoms.

The two drinks, Cherry Blossom Ruby Latte and Cherry Blossom Ruby Chocolate, feature cherry blossom foam that delivers a soft and sweet flavor in a unique way. Especially, the topping shaped like a single cherry blossom tree on the foam visualizes the exciting feeling of spring.

The Ruby Pomegranate Jelly Cream Frappuccino contains tangy pomegranate in jelly form, creating the image of cherry blossoms bursting into bloom inside the drink. The soft texture enhances the refreshing and rich taste.

Along with the beverages, three food items are launched: ‘Sweet Croissant Rusk,’ which adds sweetness by dipping savory croissant rusk in three colors of chocolate; ‘Shrimp & Avocado Sandwich,’ featuring an avocado and broccoli salad with romaine greens and the chewy texture of shrimp; and ‘Rich Ganache Ruby Cake,’ topped with ruby chocolate resembling brightly blooming spring flowers on a cake made with rich chocolate sheet and ganache.

Starbucks will also introduce 43 types of Cherry Blossom MD products. This Cherry Blossom MD collection is themed around brightly blooming cherry blossom trees, offering a variety of pink products emphasizing cherry blossom petals, as well as wood-tone and green-colored products reminiscent of branches and leaves.

Among them are the ’20 Cherry Blossom Stacking Cup Set’ with a portable sleeve for use during picnics and camping, the ’20 Cherry Blossom Blooming Umbrella’ that changes to a deep pink cherry blossom design when wet, and the ’20 Cherry Blossom Mother-of-Pearl Flower Wood Tray’ made of hornbeam wood expressing shining cherry blossoms with mother-of-pearl. These 43 spring-appropriate MD items will welcome customers at Starbucks stores.

The brightly blooming cherry blossom petal-shaped Starbucks card, ‘2020 Cherry Blossom Card,’ will also be available. It is made of paper material and can be initially charged with a minimum of 5,000 KRW.

This content was produced with the assistance of AI translation services.