"Fashion, Learn Easily and Enjoyably" NS Home Shopping Revamps Spring Fashion Program
[Asia Economy Reporter Cha Min-young] NS Home Shopping announced on the 24th that its flagship fashion programs, ‘Lee Ji-hye's Trend Shop’ and ‘Lounge V with Kim Sun-hee,’ will air their first spring season revamp broadcasts on the 25th.
‘Lee Ji-hye's Trend Shop’ airs every Wednesday at 10:45 PM. Shop DJ Lee Ji-hye presents fashion item suggestions and styling tips that turn anyone into a trendsetter. This season, each episode will showcase 2 to 3 fashion items along with coordinated styling ideas for versatile use.
In the first revamped broadcast, viewers can find the ‘Esquire Joy Handbag 3-piece Set,’ ‘Coming Step Pants 3-piece Set,’ and ‘Men’s and Women’s USPA POLO Collar T-shirts 3-piece Set.’ To celebrate the launch, customers purchasing via the app will receive a basic 10% discount, plus an additional 5% billing discount when paying with specific cards. During the live broadcast, viewers participating through NS Talk will be entered into a draw to win Starbucks Americano (2 cups) for 30 winners.
‘Lounge V with Kim Sun-hee’ airs twice weekly, every Wednesday at 11:35 AM and Thursday at 10:25 AM. Since 2019, this luxury-focused program features veteran shopping host Kim Sun-hee, who has 28 years of experience, introducing premium products for VVIP customers.
This season’s revamp highlights how to use luxury items as points or sets, providing clear explanations of luxury materials and details. The first broadcast will showcase Etro’s 2020 Spring/Summer (SS) season new arrivals. Nine items are prepared, including new products in pink, blue, and orange colors such as the ‘Etro Scarf,’ ‘Cylinder Crossbody Bag,’ ‘New Round Tote Bag,’ and best re-ordered items like the ‘New Color Crossbody Bag.’ Customers paying via the app during the broadcast can enjoy a 10% discount, a 10,000 KRW discount when ordering through ARS automated phone service, and a 5% billing discount with specific card payments.
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Kim Gap-jong, Head of NS Home Shopping’s 2nd Business Division, said, “NS Home Shopping is revamping its 2020 SS season fashion programs featuring celebrities and veteran shopping hosts to secure both entertainment and expertise, aiming to lead trends and connect with consumers. We will introduce more fashion information and create lively broadcasts that allow everyone to enjoy shopping from home, covering everything from trendy items to luxury fashion accessories.”
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