Shinsegae TV Shopping Hosts Special VR Remodeling Broadcast with Hanssem

[Asia Economy Reporter Seungjin Lee] Shinsegae TV Shopping will present a special remodeling broadcast "Chainjip" using VR (virtual reality) applied virtual studio on the evening of the 25th at 9:30 PM.

The product to be showcased using VR is the "Hanssem Rehouse Style Package," which offers a special benefit including remodeling construction at 790,000 KRW per 3.3㎡ and comprehensive service from consultation to A/S. This price is exclusively available through Shinsegae TV Shopping.

Shinsegae TV Shopping planned this VR special broadcast together with Hanssem, considering customers' lifestyle patterns spending more time indoors due to the novel coronavirus infection (COVID-19).

Customers can explore a three-dimensional virtual space that perfectly replicates the showroom without visiting the store in person, which is expected to enhance convenience for customers interested in interior and remodeling products but reluctant to go out due to COVID-19, according to Shinsegae TV Shopping.

The concepts introduced in the broadcast include a total of 14 versions, including three of Hanssem's latest 2020 products: "Super White," "Modern Gray," and "Modern Brown." Among them, the "Modern White" concept will be broadcast with a 360-degree VR applied screen.

Following the movements of the show host, vivid 3D stereoscopic images of various parts of the house such as the kitchen, living room, master bedroom, and bathroom will be realized, allowing viewers to experience the sensation of moving through the virtual space together. The broadcast is a customer attraction broadcast, not a sales broadcast, and viewers can leave consultation requests during the broadcast. Consultations will be conducted one-on-one with professional designers.

Customers who sign contracts through the broadcast will also receive gift benefits. All customers who complete construction will be provided with three Philips kitchen appliances. For construction over 10 million KRW, a Hanssem built-in wardrobe worth 950,000 KRW will be provided, and for construction over 15 million KRW, an additional benefit of a Hanssem entrance cabinet and middle door installation worth 1,440,000 KRW will be offered.

Additionally, differentiated benefits will be given according to the purchase amount, with additional construction benefits up to 3.4 million KRW for built-in dressing rooms, system kitchens, bathrooms, and more.

Seongjun Kang, Executive Director of Shinsegae TV Shopping, said, "This broadcast was prepared for customers who cannot visit offline stores due to the COVID-19 pandemic," and added, "We expect to provide customers with high immersion and a unique experience opportunity through VR video content reflecting cutting-edge technology."

This content was produced with the assistance of AI translation services.