[Practical Finance] Attention 'Jipkokjok'... This Card Is Perfect If You Watch Netflix

Rising as a New Consumer Culture in the Subscription Economy
Various Subscription Economy Specialized Cards Launched
Shinhan Deep Ones, Hyundai Digital Lover
Points Accumulation and Discounts on OTT Payments

[Asia Economy Reporter Ki Ha-young] Credit card companies are launching various new products related to the subscription economy, which is emerging as a new consumption culture. These products offer discounts and rewards when paying for online video services (OTT), rental services, and more. With the spread of the novel coronavirus infection (COVID-19) increasing economic activities at home, benefits related to the subscription economy market are worth noting.

Shinhan Card recently introduced the 'Deep Ones Card,' which promotes a total subscription economy service. It provides up to 6,000 points per transaction and up to 3 transactions per month based on the previous month's usage amount for regular payments such as Netflix, Wavve, Watcha Play, Melon, Genie Music, Millie's Library, and Starbucks auto-recharge. It also offers point rewards for monthly living expenses such as home appliance rental services and apartment management fees.

Hyundai Card launched 'Digital Lover,' focusing on benefits for digital services such as OTT, targeting the digital native generation. It features discounts of up to 10,000 KRW on major digital streaming service fees like YouTube Premium, Netflix, and Melon. It also provides paid subscription services for shopping, travel, and digital content.

KB Kookmin Card introduced the 'KB Kookmin Easy Link Titanium Card,' which offers benefits for home appliance rental services or automatic payment of utility bills. This card provides up to 10,000 KRW cashback per month if the previous month's usage exceeds 500,000 KRW and automatic payments are made for communication fees, apartment management fees, city gas, elementary to high school tuition, four major social insurance premiums, and electricity bills. For communication fees, if the previous month's usage exceeds 1,000,000 KRW and automatic payments of 30,000 KRW or more per transaction are made, an additional 5,000 KRW discount is provided once a month.

Samsung Card and Woori Card also launched products specialized for the subscription economy. Samsung Card's Number Card V4 accumulates 1,000 points per 100,000 KRW spent on automatic payments for apartment management fees, communication fees, gas bills, electricity bills, rental fees, four major insurances, and Netflix monthly subscription fees for 3 to 6 card products. Woori Card's 'Card of Jeongseok APT' not only offers up to 15,000 KRW discount per month for automatic apartment management fee payments but also provides a 30% discount on YouTube Premium and Netflix subscriptions.

Recently, Hana Card partnered with Tribe, a used car subscription service, to launch the 'Tribe Any Plus Card.' When paying for the used car subscription service at Tribe, it offers a 1.7% discount on the fee. For example, if the service is used at a cost of 700,000 KRW per month, the annual benefit amounts to about 150,000 KRW. Additionally, auto services such as car washing, regular inspections, and vehicle repair services are provided free of charge.

This content was produced with the assistance of AI translation services.