LF Atte, Korea's First Vegan Sun Care Launch
[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik)'s women's cosmetics brand Atte is launching a new sun care product that has received Korea's first vegan certification on the 23rd.
Atte obtained vegan certification from the French vegan cosmetics verification organization Yves and the UK Vegan Society. It is the first sun care cosmetic product in Korea to receive vegan certification, characterized by a plant-based formulation using Swiss natural ingredients without adding animal-derived ingredients and without conducting animal testing.
Atte's Vegan Relief Sun Care is released in three types: 'Sun Essence,' 'Sun BB,' and 'Sun Cushion.' They contain more than 60-70% natural ingredients, making them gentle yet highly effective in sun protection. All three contain Swiss 'Arnica Montana' extract, known as a natural skin irritant soother, calming irritated skin, and provide effective protection from UV rays with SPF50+ PA++++ functionality.
The Vegan Relief Sun Essence is a multi-functional beauty product that blocks UV rays and has triple functions of UV protection, wrinkle improvement, and whitening, promoting firm and radiant skin. It has a moisturizing essence texture that applies transparently without white cast, offering refreshing moisture to dry skin without the sticky feeling typical of sunscreens.
The Vegan Relief Sun BB is a functional BB cream that not only blocks UV rays but also corrects skin texture and covers blemishes. It lightly and densely covers unevenness and pores, creating smooth and elegant porcelain-like skin, and the neutral peach beige color makes the skin tone lively.
The Vegan Relief Sun Cushion is a mineral-based sunscreen with natural mineral ingredients that is gentle on sensitive skin and around the eyes, making it suitable for the whole family. It forms a thin film on the skin to repel and scatter UV rays, protecting the skin as a safe and environmentally friendly inorganic sunscreen. Additionally, it contains highly concentrated moisturizing essence that provides immediate cooling to skin heated by UV rays, and its larger size compared to typical cushions allows it to be used on the body as well.
Meanwhile, to commemorate the launch of the new product, from today until the 30th, all customers who purchase Atte products on LF's official online shopping mall LF Mall will receive a mini size Vegan Relief Sun Essence (7ml) as a gift.
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When purchasing the new sun care products, a two-piece mini kit consisting of Vegan Relief Sun Essence (7ml) and Authentic Treatment Essence (20ml) will be provided.
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