LG Electronics Hosts Event for Home Beauty Device 'Pra.L'... Mini Bag Giveaway and Cashback Offer

Get a Mini Bag When Purchased at Major Stores and Official Online Retailers
Up to 800,000 KRW Cashback on Prael 6-Piece Set, Up to 200,000 KRW Cashback on Individual Products Depending on Item

[Asia Economy Reporter Ki-min Lee] As public interest in home beauty and home care has been increasing recently, LG Electronics is actively conducting various marketing activities with its premium home beauty device, ‘LG Pra.L’.

LG Electronics announced on the 23rd that it is holding an event until the end of this month, offering a ‘Pra.L Mini Bag’ for storing the product to customers who purchase the LG Pra.L ultrasonic cleanser. Customers who purchase the product not only at major stores but also at LG Electronics’ official online stores can participate in the event on the LG Electronics website. Among the applicants, the first 600 customers will receive a Pra.L Mini Bag engraved with their desired English phrase.

Additionally, LG Electronics is running a cashback promotion for Pra.L purchasers. Customers who buy the LG Pra.L 6-piece set can receive up to 800,000 KRW cashback, and for single product purchases, cashback of up to 200,000 KRW is available depending on the product.

Since the 6th of this month, LG Electronics has also launched the ‘LG Pra.L Plus V,’ a product set exclusively for online sales. The LG Pra.L Plus V consists of three products: Derma LED Mask, Total Tight Up Care, and Galvanic Ion Booster. Excluding accessories such as the stand and dedicated pouch, only essential items like the main unit, controller, and charger are included to reduce the price. Customers can also purchase only the products they need individually. The prices based on the shipment price are 1,099,000 KRW for the Derma LED Mask, 549,000 KRW for the Total Tight Up Care, and 399,000 KRW for the Galvanic Ion Booster.

LG Electronics explained that LG Pra.L has been recognized for its safety and efficacy by external professional organizations. The flagship product, the Derma LED Mask, is the only LED mask sold domestically that has received Class II approval from the U.S. Food and Drug Administration (FDA), corresponding to the level of a home medical device. Furthermore, LG Electronics’ Derma LED Mask does not use blue light and has enhanced safety with an anti-glare device and a wear detection sensor. The Derma LED Mask is also the only product on the market equipped with a wear detection sensor.

In 2017, LG Electronics launched four LG Pra.L products: the Derma LED Mask (for skin tone improvement), Total Tight Up Care (for elasticity management), Galvanic Ion Booster (to promote cosmetic absorption), and Dual Motion Cleanser (for cleansing). Last year, the lineup was expanded with the Ultrasonic Cleanser (for low-irritation cleansing) and Derma LED Neck Care (for neck skin care).

Seon Dae-gi, Executive Director of LG Electronics Korea HE Marketing, emphasized, “Through various marketing activities, we will enable more customers to experience the excellent efficacy and safety of LG Pra.L and continue to lead the premium home beauty device market.”

This content was produced with the assistance of AI translation services.