Selling Fresh Sashimi via 'Drive-Thru'... Pohang City Consumer Promotion Event, Sold Out Parade

Pohang City and the Pohang City Fish Farming Association held a 'drive-thru' event to reduce face-to-face contact amid the spread of the novel coronavirus infection (COVID-19), featuring dishes such as raw gizzard shad, octopus, and anglerfish. (Photo by Pohang City)

[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Young-wook] Pohang City, Gyeongbuk, and the Pohang Fish Farming Association announced on the 22nd that the 'Drive-Thru Sale of Live Flatfish Sashimi to Overcome the Novel Coronavirus Infection (COVID-19)' event held on the weekends of the 14th-15th and 21st-22nd of this month ended successfully.

This event was highly praised as Pohang City conducted the first-ever nationwide drive-thru live sashimi sale event.

As many consumers flocked to the event aimed at helping fish farms struggling due to lost sales channels caused by COVID-19, all 3,800 prepared units were sold out: 300 on the 14th, 500 on the 15th, 1,500 on the 21st, and 1,500 on the 22nd.

During the event on the 21st-22nd, a drive-thru sales booth for local agricultural products such as spinach, king oyster mushrooms, and apples was added, creating an opportunity to support farmers and fishermen facing sales difficulties due to COVID-19.

The Pohang Fish Farming Association, which organized this sales event, donated part of the proceeds to prepare lunch boxes and supplies for medical staff fighting against COVID-19, sharing the help they received once again.

Jung Jong-young, Director of the Fisheries Promotion Division of Pohang City, said, "We are truly grateful that so many people showed interest and visited the event site for this consumption promotion event," adding, "We will encourage the expansion of drive-thru sales combined with local sashimi restaurants and distribution companies in the future."

This content was produced with the assistance of AI translation services.