11st and Lotte Confectionery Launch Limited Edition Snack Sets Targeting 'Jipkokjok'

[Asia Economy Reporter Seungjin Lee] 11st announced on the 20th that it will launch a limited edition snack set targeting the increased 'homebody' population due to the novel coronavirus infection (COVID-19).

According to 11st, due to the impact of COVID-19, school openings for children were postponed and telecommuting increased among office workers, leading to a surge in snack purchases online. From March 1 to 18, ‘snack sets’ increased by 171%, ‘biscuits’ by 161%, and ‘cereal’ by 131%, while transactions for bread, rice cakes, and donuts increased more than 20 times. ‘Cheesecake’ surged by 1910%, ‘roll cake’ by 522%, ‘donuts’ by 450%, and ‘chapssaltteok’ by 276%.

In response, 11st partnered with Lotte Confectionery to launch a limited edition snack set targeting the ‘homebody’ population.

Called the ‘president of kids’ and recently gaining popularity, YouTuber ‘Heunhan Nam-mae’ and Lotte Confectionery will jointly release the ‘Lotte Confectionery X Heunhan Nam-mae Collaboration Limited Edition Set’ exclusively on 11st on the 23rd, with 6,000 sets available for pre-sale. It consists of seven best-selling Lotte Confectionery snacks such as Chocochip Cookie (Chic Choc), Green Grape, Kancho, and four stationery items featuring the ‘Heunhan Nam-mae’ characters. The price is 12,900 KRW.

All customers who purchase the limited edition set will receive one pack of Lotte Confectionery’s new product ‘YoHi Kids Refreshing Vanilla Sand’ (45g), and among the buyers, random additional gifts such as KidZania admission tickets, Lotte Confectionery snacks, and Lotte Cinema tickets will be given.

On the 26th, 11st will exclusively sell a limited edition set of Lotte Confectionery’s ‘Chic Choc’. It includes Chic Choc Original, Chic Choc Tiramisu, Monster Chic Choc Chocolat, Monster Chic Choc Tiramisu, Chic Choc Brownie, a Chic Choc-shaped cushion, and a photo card of Rowoon, a member of the idol group ‘SF9’, who is the new model for Chic Choc. The price is 18,900 KRW, and only 300 sets will be sold.

Choi Seulgi, MD of the New Product Planning Team at 11st, said, “With the continued postponement of elementary, middle, and high school openings and the dampened new semester atmosphere, this event was prepared with the intention of giving encouraging gifts to children and nephews/nieces.” She added, “Reflecting the recent significant increase in customers’ online snack purchase demand, we also incorporated fun content so that customers can refresh their mood.”

This content was produced with the assistance of AI translation services.