Dongwon F&B Launches 'Tugeder' Campaign with Pengsoo to Combat Global Warming

[Asia Economy Reporter Choi Saeng-hye] Dongwon F&B is launching the ‘Together’ campaign with Pengsoo to prevent global warming starting from the 20th.

This campaign carries the meaning of being together with Dongwon Tuna anytime, anywhere. In collaboration with Naver Happy Bean, it will be conducted as a social funding project where all proceeds from the sales of the ‘Pengsoo Eco Kit’ will be donated to two NGO environmental organizations. The ‘Pengsoo Eco Kit’ is a specially made product consisting of three types of ‘Pengsoo Tuna,’ an eco bag featuring the Pengsoo character, and seed sticks. It can be purchased on the Naver Happy Bean website, with a limited quantity of 6,000 sets.

An Instagram event will also be held. Individuals can take photos of environmental protection activities they practice in daily life together with Pengsoo Tuna, upload them on Instagram with the essential hashtag ‘#Together.’ Additionally, by leaving pledges for environmental protection on the Naver Happy Bean page and participating in various activities, participants can receive Pengsoo Beans and donate to the global warming prevention fund.

Pengsoo, a popular star and model for Dongwon Tuna, is a penguin from Antarctica and a tuna enthusiast whose favorite food is tuna. Pengsoo is particularly interested in preventing global warming, often stating that the wish is “for global warming to disappear so that the hometown becomes safe.”

A Dongwon F&B official said, “As the group has recently been actively pursuing sustainable fishing and eco-friendly management at the corporate level, it is very meaningful to contribute to environmental protection together with Pengsoo,” adding, “The relationship with Pengsoo will not be limited to just launching collaborative new products but will add value through various activities including this campaign in the future.”

This content was produced with the assistance of AI translation services.