Gwangjin-gu Council Produces Campaign Advertisement to Overcome COVID-19

Gwangjin District Council Campaign Advertisement

[Asia Economy Reporter Jong-il Park] The Gwangjin District Council (Chairman Goyang Seok) has produced a campaign advertisement to encourage courage and deliver a message of hope to residents whose bodies and minds have been shrinking due to the prolonged spread of COVID-19.

This advertisement centers around the main copy, "We have always overcome," conveying the meaning of drawing strength once again to overcome the crisis based on past experiences when the nation rose with formidable resilience during times of national emergencies, especially for residents currently enduring difficult times due to COVID-19.

In particular, the advertisement depicts a family wearing masks and holding hand sanitizer in a simple yet friendly image, emphasizing to residents the importance of using masks and hand sanitizer together.

The Gwangjin District Council stated that considering the timeliness and promptness of the advertisement, it was produced as a print advertisement, which has a shorter production process compared to broadcast advertisements.

Accordingly, it is planned to be promoted through newspaper print advertisements via media outlets.

Additionally, this advertisement was produced internally by the council with non-budgeted production costs, and by providing early payment support for part of the advertising fees to local media companies facing economic difficulties due to event advertisement cancellations amid the COVID-19 crisis, it aims to establish a sound local media foundation and serve as a catalyst for revitalizing promotion through small but practical support.

Moreover, it delivers a message of encouragement along with morale boosting to exhausted residents, and the council expects that thorough resident promotion will result in a win-win situation for all.

Chairman Goyang Seok stated, “With the prolonged COVID-19 situation, self-employed businesses are collapsing, companies are struggling, and I understand that the lives of residents are facing many difficulties. Our council has made various efforts to overcome the COVID-19 crisis through continuous quarantine measures, but alongside these efforts, we believe it is also important at this point to empower residents. Despite the daily hardships, I hope that the campaign advertisement produced by our council will provide hope and courage to residents and offer a small comfort.”

This content was produced with the assistance of AI translation services.