‘Hot’ Cuckoo Compact Rice Cooker... February Sales Up 47% YoY

Cuckoo Egg Rice Cooker. Photo by Cuckoo Electronics

[Asia Economy Reporter Moon Hyewon] Sales of small rice cookers by Cuckoo Electronics are rapidly increasing online.

According to Cuckoo on the 19th, sales of small-sized products for 6 servings or less among electric pressure rice cookers and electric warming rice cookers increased by 47% online in February this year compared to the same period last year. In particular, Cuckoo's premium IH pressure rice cookers for 6 servings or less surged by 85%.

A Cuckoo official said, "The increase in purchases of small rice cookers is analyzed to be due to the rapid progression of nuclear families, such as the increase in single-person households."

The IH pressure rice cooker 'Twin Pressure' is a product in which Cuckoo first in Korea installed a twin pressure function that can control two types of pressure in a rice cooker, allowing cooking rice with ultra-high pressure or high-power IH non-pressure in one rice cooker. Cooking rice with ultra-high pressure produces the chewy and sticky texture unique to pressure rice cookers and is convenient for cooking multigrain rice, boiled pork, samgyetang, and more. Also, with over 60 recipes installed, it can be used as a multicooker capable of various dishes beyond just rice cooking functions.

Released in November last year, the Cuckoo Egg Rice Cooker (CR-0675FW) is a 6-serving small electric warming rice cooker targeting single-person households and the online market composed of young people in their 20s and 30s. It features a sophisticated design suited to young tastes and many added functions for convenient use by small families. Since its release, the average monthly online sales have increased more than fivefold until February this year.

The Egg Rice Cooker offers three cooking options with Cuckoo's customized rice taste technology to suit various preferences and tastes. It can produce chewy rice with a sticky texture that everyone likes, moist and soft rice for children, and savory rice targeting middle-aged and older adults, enabling generation-specific rice tastes in one rice cooker. Additionally, it includes cooking functions to make various menus such as multigrain rice, fried rice, health porridge that requires long cooking, galbijjim (braised short ribs), and baby food for infants.

This content was produced with the assistance of AI translation services.