K2 Releases Spring·Summer Photoshoot Featuring Park Seo-joon

[Asia Economy Reporter Yujin Cho] Outdoor brand K2 unveiled its spring·summer season outdoor photo shoot featuring exclusive model Park Seo-joon on the 19th.

Through this photo shoot, K2 presented a light and lively outdoor look full of the spring vibe, set against a modern background that creates a neat atmosphere and Seoul Ihwa-dong, which captures the street mood.

This spring·summer collection consists of two lines: the 'Tech' line, composed of alpine products for hiking experts and products for light hiking, and the 'Life' line, which can be casually worn in daily life and travel destinations.

The proportion of eco-friendly products, which was previously around 3%, has been expanded to 20%. Starting this year, the eco-friendly product group Blue Tree, which uses natural-friendly materials such as recycled materials extracted from waste PET bottles and discarded nets, dry-dye technology that uses no water or chemicals, and biodegradable yarns, will also be introduced.

This content was produced with the assistance of AI translation services.