Emart24 Introduces 'Seasonless Products' to Enjoy All Year Round

[Asia Economy Reporter Seungjin Lee] Emart24 announced on the 19th that it will introduce 'seasonless products' that can be enjoyed regardless of the season. They plan to launch soup lunch boxes and roasted sweet potatoes, which were previously available only during the cold winter season, and operate them year-round.

Analysis of Emart24's sales proportion of soup dishes among home meal replacement (HMR) products last year showed that summer and winter accounted for 25% and 25.3% respectively, indicating steady sales throughout all four seasons.

Accordingly, Emart24 expects demand for soup dishes even in warm weather and has launched Budae Jjigae Gukbap, one of the popular menu items among office workers and students, as a year-round product.

Budae Jjigae Gukbap is a one-bowl lunch box in the form of gukbap (soup with rice), not a formal meal lunch box consisting of rice and side dishes. The toppings and sauce on the top of the lunch box are placed over the rice in the bottom container, then hot water is poured in and microwaved for 2 minutes. The price is 4,000 won.

Along with this, the winter representative product, roasted sweet potatoes, will also be available year-round. Roasted sweet potatoes were temporarily sold from October to April when the weather gets chilly. However, as more customers recently enjoy roasted sweet potatoes as a meal substitute, steady demand has been observed.

In fact, Emart24's sales of roasted sweet potatoes at three directly managed stores over the past year showed the highest sales from November to February, but steady sales continued even during the summer season from June to August.

Therefore, Emart24 introduced frozen roasted sweet potatoes and frozen baked potatoes that can be sold year-round. These frozen products are semi-cooked items rapidly cooled after being roasted in an ocher kiln, allowing customers to enjoy sweet potatoes of consistent quality throughout the year.

Jae-hyun Jeong, buyer at Emart24, said, “As the new term Eoljuka (literally 'Ice Americano even if frozen to death') has emerged, customers tend to decide on purchases based more on personal preferences or lifestyle patterns rather than seasonal influences. We plan to continue introducing various seasonless products that can be enjoyed all year round.”

This content was produced with the assistance of AI translation services.