Wemakeprice, Media Commerce 'Wonder Shopping' Transaction Volume Up 70%

Visitor Count Increases by 53% After Media Commerce Content Release

[Asia Economy Reporter Kim Cheol-hyun] Wemakeprice announced on the 19th that its online mall channeling service 'Wonder Shopping' saw a 70% increase in transaction volume compared to the same period last year after releasing media commerce content.

The first media commerce project unveiled by Wonder Shopping, 'Kim Jae-woo's Commissioned Discount,' features comedian Kim Jae-woo visiting brand companies to negotiate prices, with the process produced in the format of an entertainment program. For 48 hours after the video release, products are sold at the 'Wonder Sale Price' negotiated by Kim Jae-woo.

Since the content was released, the number of customers visiting Wonder Shopping in the past month increased by 53% compared to the same period last year. As word of mouth gradually spread, the number of visitors on June 10 and 11, when four episodes were released, increased by 111% compared to June 18 and 19, when the first episode was released. The total cumulative views of the four episodes exceeded 1.5 million.

A Wemakeprice official said, "The combination of introducing brands and products through entertaining content and Wemakeprice's special prices created great synergy," adding, "This project showed the potential of media commerce, and we plan to present various forms of media content in the future."

This content was produced with the assistance of AI translation services.