'LG Whisen ThinQ Air Conditioner' Sales Up 15%p YoY... 4-Stage Clean Management Popularity
UV Nano Function Harmful Bacteria 99.9% Sterilization
Filter Clean Bot, Self-Cleaning Ultra-Fine Filter
2020 Model 'LG Whisen ThinQ Air Conditioner' Equipped with Filter Clean Bot and UV LED Fan Sterilization Function
View original image[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 19th that the premium line sales proportion of the ‘LG Whisen ThinQ Air Conditioner’ released this year reached 40%, an increase of 15 percentage points compared to the same period last year.
LG Electronics explained that the differentiated 4-step clean management function of the new Whisen air conditioner significantly contributed to the growth. It is analyzed that as the air conditioner has established itself as a year-round appliance through functions such as air purification and dehumidification in addition to cooling, interest in product management has increased.
The 4-step clean management function equipped in the new LG Whisen ThinQ Air Conditioner keeps the airflow path?from the incoming air filter to the blower fan that releases the air?more comfortable. This function includes ▲Filter Clean Bot ▲UV LED fan sterilization ▲3-step heat exchanger automatic drying ▲CAC-certified air purification performance, which autonomously manages key components.
The core functions among the 4-step clean management are the Filter Clean Bot and UV LED fan sterilization. The Filter Clean Bot automatically cleans the ultra-fine filter of the air conditioner once a week when the customer uses the air conditioner for 8 hours a day. Customers only need to empty the dust container once every six months.
LG Electronics applied the UV Nano function, which thoroughly manages the blower fan that generates airflow inside the air conditioner through UV LED sterilization. The company announced that the German certification body 'TUV Rheinland' verified test results showing that the UV Nano function sterilizes 99.9% of harmful bacteria.
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Im Jeong-su, head of Korea B2B Marketing at LG Electronics, said, "We will continue to strengthen competitiveness in the domestic premium air conditioner market by leading with the LG Whisen ThinQ Air Conditioner equipped with LG’s differentiated air conditioner management functions."
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