Gwangju City Hall

Gwangju City Hall

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[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 18th that it will open a public bid for a specialized company to promote 67 restaurants selected as the 8th Gwangju Matjip and four food alley areas closely associated with specific dishes such as duck soup (oritang), grilled short rib patties (tteokgalbi), and barley rice (boribap).


Applicants must not be classified as a disqualified company under the "Act on Contracts to Which Local Governments are Parties" and must have at least one of the following business categories listed on their business registration certificate by the bid deadline: advertising, advertising promotion, advertising agency, advertising design, PR, or public relations agency.


However, non-profit corporations are exceptionally allowed to participate in the bid according to the "Enforcement Decree of the Act on Promotion of Purchase and Sales Support for Small and Medium Enterprises' Products."


Participating companies can refer to the detailed information such as project details, eligibility, and selection procedures in the announcement titled "8th Gwangju Matjip Online Content Promotion and Production" posted on the city’s website (City News > Bid News). Applications must be submitted in person to the Food Safety Division on the 2nd floor of City Hall from 9 a.m. to 5 p.m. on the 30th.


The city plans to select a company by next month and enhance the urban brand value of Gwangju, known as the city of delicious flavors, to the entire nation and tourists through promotion of Gwangju Matjip from May to the end of October.


The selected company will establish marketing strategies for promoting Gwangju Matjip, produce and operate promotional content, and actively carry out online and offline linked events.



In particular, social network services (SNS) such as Facebook and Instagram, where user numbers are rapidly increasing, will be actively utilized.


This content was produced with the assistance of AI translation services.

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