Hanssem "Sharing How to Use Our Home That Everyone Enjoys"

Announcement of the 2020 Spring·Summer Season Lifestyle Trends

[Asia Economy Reporter Kim Cheol-hyun] Hanssem (CEO Kang Seung-soo) announced on the 18th that it will present the '2020 Spring·Summer Season Lifestyle Trends' under the theme of 'How to Use Our Home That Everyone Enjoys.'

Hanssem focused on the rapid changes in family life and values recently, such as the high rate of dual-income households, minimizing housework, and emphasizing self-development. In particular, it explained that it would showcase 'home usage methods' where various types of families can share daily life and recharge together, focusing on the new family model represented by the 'Millennial family' born between the 1980s and early 2000s.

Accordingly, new spaces were designed to match changing social trends, including a living room and kitchen where work and childcare can be shared, a study for self-development, a home office suitable for telecommuting, a hobby room for enjoying home training, and a bedroom for comfortable rest. Storage-specialized spaces such as the 'entrance pantry' and 'kitchen pantry,' which can effectively store many items in line with trends of the mass consumption era like the explosive increase in mobile shopping, also attract attention. For millennial families familiar with digital devices, a smart home was implemented where lights turn on and curtains open with a single voice command.

Hanssem plans to introduce three model houses for different life cycles based on in-depth research of customer lifestyles through customer visits and collaboration with professional research institutions: ▲ 84㎡ for newlyweds, ▲ 84㎡ for homes with young children, and ▲ 113㎡ for homes with middle school children.

This content was produced with the assistance of AI translation services.