KT&G Launches ‘The One Sky’ Featuring Hepa Material Filter for Enhanced Cleanliness

[Asia Economy Reporter Lee Seon-ae] KT&G announced on the 18th that it will introduce ‘The One Sky,’ emphasizing cleanliness by applying a HEPA (High Efficiency Particulate Air) material filter.

‘The One Sky’ is the first product equipped with KT&G’s patented technology, the ‘cigarette filter made from HEPA material,’ highlighting the clean taste characteristic of the ‘The One’ series. This filter is notable for being made using a portion of HEPA material, which functions to filter fine particles in the air.

Additionally, ‘The One Sky’ incorporates the latest technology to reduce cigarette odor from the mouth after smoking, allowing smokers to maintain clean manners. Also, when smoking by holding the Finger Zone marked on the filter part, less cigarette smell remains on the hands.

The ‘The One’ series is KT&G’s representative steady-selling brand, having sold over approximately 98 billion sticks since its launch in September 2003. The series includes three products such as ‘The One Blue,’ which implements an oxygen-enhanced filter to deliver a clean smoking sensation, and function-focused products like ‘The One Impact,’ equipped with the hardest hard filter among products sold domestically, all of which enjoy high popularity among consumers.

Gong Jeong-ho, head of KT&G’s brand department, stated, “‘The One Sky’ is a product that allows consumers to proactively experience KT&G’s advanced technology by applying the patented HEPA material filter,” adding, “We expect it to provide a highly satisfying choice for consumers who prefer a cleaner cigarette taste.”

The tar and nicotine content of ‘The One Sky’ are 1.0mg and 0.10mg respectively, and the price is 4,500 won per pack.

This content was produced with the assistance of AI translation services.