CJ CheilJedang to Support Franchisee Win-Win Fund and Children's Tuition Assistance

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang has become the first in the industry to provide financial support for dealership operators and tuition assistance for their children.

On the 18th, CJ CheilJedang announced that it has established a 'CJ CheilJedang Win-Win Growth Fund' worth a total of 15 billion KRW in collaboration with IBK Industrial Bank of Korea. Dealership operators recommended by CJ CheilJedang can receive loans at interest rates lower than market rates, which is expected to help alleviate financial difficulties. Loans of up to 100 million KRW are available.

They will also provide tuition support for college students. Regardless of the operating period or other conditions, this is the first case in the industry where tuition is supported for one child per dealership operator. They provide 1 million KRW per semester, totaling 2 million KRW annually, and recently distributed a total of 67 million KRW in tuition to 62 dealerships following applications. Additional support is planned when the new semester begins in September.

CJ CheilJedang has been striving to build a cooperative system with dealerships. While preparing various cooperation programs for mutual growth, they have focused on establishing a reasonable and fair trade order. They also operate welfare programs for dealership employees, such as funeral support systems equivalent to those for CJ CheilJedang employees.

In particular, last December, they signed the industry's first 'Dealership Fair Trade Agreement.' Based on the fundamental principles of 'mutual equality,' 'mutual trust,' and 'mutual benefit,' they promise mutual growth and coexistence with their dealerships, leading efforts to create a healthy industrial ecosystem.

CJ CheilJedang plans to further strengthen the win-win cooperation system with dealerships. They will improve related systems to enable dealerships to continue their business activities stably and enhance programs to expand communication. They also plan to establish various measures to increase transparency in transaction processes.

Kim Sang-hyun, head of the Dealership Strategy Team at CJ CheilJedang, said, “We will devote all our efforts to solving the practical difficulties of dealership operators, who are like family, so that the industrial ecosystem can grow healthily.”

This content was produced with the assistance of AI translation services.