Lotte Food Launches 'Dwaejiba Black' with Chocolate Mousse Instead of Strawberry Syrup

[Asia Economy Reporter Lee Seon-ae] Lotte Foods announced on the 18th that it will launch Pig Bar Black, filled with chocolate mousse instead of strawberry syrup.

The crunch on the surface of the ice cream is made only with black chocolate biscuits, making it an ice cream that is black both inside and out. While the original Pig Bar's crunch consists of two types?peanut and chocolate?resulting in a mix of brown and black, this version has a stronger chocolate flavor. Overall, the rich chocolate taste is emphasized, and the smoothness of the milk ice cream balances the flavor.

While adopting the original Pig Bar package design, the original red packaging was changed to a deep chocolate color to express the product's characteristics. The pig character was also given a fun twist by changing the color of its bow tie and tailcoat.

Before the official launch, Lotte Foods pre-released Pig Bar Black (Heukdwaejiba), reminiscent of Jeju black pork, through channels such as Lotte Foods' Instagram, sparking consumer curiosity. Previously, Lotte Foods posted about Pig Bar Katsu Sandwich and Spoonable Pig Bar on social networking service (SNS) channels and successfully launched Pig Con, which became a hit.

Launched in 1983, the Year of the Black Pig (Gyehaenyeon, 癸亥年), as Korea's first crunch bar, Pig Bar is a major brand selling over 50 million units annually. Over more than 30 years, it has continuously transformed and marketed itself by adding strawberry syrup and crunch cookies, earning great love from customers. As Pig Bar has become a national ice cream, various foods combining black and brown crunch and strawberry syrup invariably bear the Pig Bar name. Popular products such as Pig Bar Rice Cake, Pig Bar Macaron, and Pig Bar Hot Dog, which actually apply crunch and strawberry syrup, are selling well.

A Lotte Foods official said, “Pig Bar, which has entertained consumers with various transformations over a long time, will present a richer Pig Bar Black this year,” adding, “We hope those who love chocolate flavor will definitely try it.”

This content was produced with the assistance of AI translation services.