Apple Prices at Lowest in 10 Years... Emart Sells 'Bojo-gae Apples' to Boost Consumption
High Sugar Content ‘Bojo-gae Apples’ 400 Tons Sold
Efforts to Revitalize Apple Sales in Gyeongbuk
Bojo-gae Apples Have Minor Blemishes but No Quality Issues
[Asia Economy Reporter Lim Hye-seon] Emart is launching a campaign to boost consumption to support apple farmers facing difficulties due to increased production and reduced demand.
Emart announced on the 18th that from the 19th to the 25th, it will sell 4kg boxes of ‘Bojo-gae Apples’ for 9,980 won, about 40% cheaper than the usual bagged apples.
‘Bojo-gae Apples,’ also known as ‘Motnani’ apples, have blemishes and spots caused by typhoons and hail damage but have no issues with taste. Emart has carefully selected only apples with a sugar content of 13 Brix or higher, even if they have minor blemishes.
The quantity prepared this time is about 400 tons, approximately 2.6 times the usual weekly apple event volume of 150 tons at Emart.
According to data from the Korea Rural Economic Institute, last year’s apple production increased by 13% from the previous year to about 535,000 tons.
Not only did production increase, but the early Chuseok holiday last summer, known as the “summer Chuseok,” and typhoon Lingling delayed the harvest of Hongro apples. The harvest of Fuji apples after Chuseok overlapped, resulting in an estimated 8% increase in stored apple volume compared to last year.
On the other hand, due to COVID-19, consumption has shrunk because of school delays and reduced restaurant orders, causing prices to fall and apple farmers to face difficulties. According to Agricultural Product Distribution Information (ATKAMIS), the average price for medium-grade apples (10kg) in February was 30,483 won, about 12% lower than the same period last year (34,176 won), marking the lowest price in 10 years since 2010.
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Emart fruit buyer Kim Seung-chan said, “While working to revitalize apple sales in the Gyeongbuk region, we planned this apple event because apples are rich in vitamin C, which helps strengthen the immune system, an important factor recently.” He added, “We will promote ‘Bojo-gae Apples,’ which have excellent quality and sweetness despite minor blemishes, to boost apple sales.”
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