LG Uplus Launches Wired and Wireless Bundled Products Targeting Pet Families

[Asia Economy Reporter Seulgina Jo] LG Uplus announced on the 17th that it will launch the ‘Pet Plus’ bundled product, offering exceptional benefits for combined wired and wireless services to the so-called ‘Pet Paemjok (Pet+Family)’ households, which number around 10 million in Korea.

The ‘Pet Plus’ plan is a bundled product that allows users to access all wired and wireless products and partnership benefits for pet care at a monthly fee in the 80,000 KRW range. This bundle includes smart home services such as CCTV Mom Cam, which lets users view their pets via smartphone even when outside, Pet Fitness to assist pet exercise, and a sleep light.

LG Uplus provides benefits such as Naver Pay points and discounted LG Electronics home appliances compared to market prices for customers who combine U+ Mobile and Giga Internet services.

Subscribers to Pet Plus receive a monthly voucher worth 15,000 KRW in Naver Pay points, which can be freely used on Naver Shopping and open markets. Additionally, they can rent LG Electronics’ pet air purifier at a price lower than the online lowest price and enjoy benefits of up to 500,000 KRW when used for three years. Care services worth about 20,000 KRW per month, including free filter replacement and cleaning service, are also provided.

Furthermore, LG Uplus plans to open Korea’s first pet specialty store in Bundang, in partnership with the premium pet total lifestyle brand MIMINKO, covering an area of 247㎡ (approximately 75 pyeong).

At the LG Uplus pet specialty store, customers can experience the U+ Smart Home Pet Care service in the Pet Care Experience Zone, visit the pet caf? called Caf? MIMINKO, and find MIMINKO’s award-winning clothing and pet products as well as carefully selected pet home appliances.

Free events include a photo zone to create memories with pets and pet ID tag engraving services, and regular dog training sessions will be held through a lottery. LG Uplus membership customers among store visitors will receive a 50% discount on beverages at Caf? MIMINKO and a 15% discount on MIMINKO products.

The ‘Pet Plus’ plan can be subscribed to via the website (www.uplus.co.kr) and the dedicated customer center (1661-5807), and benefits such as Naver Pay points will be continuously provided during the usage period.

Lee Sangheon, Executive Director of LG Uplus’s Rate Product Planning, said, “We have introduced the first product in Korea that gathers all pet benefits for the rapidly growing Pet Paemjok every year,” adding, “We will continue to launch various bundled products tailored to the characteristics of each household.”

This content was produced with the assistance of AI translation services.