Son Goku Launches 'Linkimals,' Winner of the Toy Industry Oscar Award

[Asia Economy Reporter Moon Hyewon] Sonokong announced on the 17th that it has officially launched in Korea the ‘Linkimals,’ which won the Toy of the Year Award at the ‘2020 TOTY (Toy Of The Year Awards).’

The 2020 TOTY is an awards ceremony hosted by the Toy Association of the United States since 2010, recognized worldwide as the ‘Oscar’ of the toy industry for its prestige.

Linkimals is a compound word of Link and Animals, a learning toy with the concept of ‘empathy,’ where the cuter the four animal friends gather, the more they connect, respond to each other, communicate, and sing together. It is a toy that can be used from 9 months old, when babies start crawling and showing interest in language. It features interactive response operations that naturally stimulate curiosity, as well as functions that promote physical development such as dancing and moving around.

The Linkimals ‘Dancing Robot Sloth,’ which dances and learns together, moves and teaches babies with fun lights, music, and dance moves. Pressing the buttons on both feet produces various sounds such as alphabets and numbers, and clapping hands and shaking the head to exciting music encourages the child’s enthusiasm.

The Linkimals ‘Pull-Along Hedgehog’ allows children to enjoy learning numbers, colors, shapes, and more through colorful lights and lively songs. It is equipped with a handle strap and wheels for easy pulling, so children can hold the string and walk with the hedgehog, making learning to walk more interesting.

The Linkimals ‘Alphabet Play Otter’ features a keyboard-style design with alphabet buttons from A to Z on the otter’s belly, enabling various alphabet games such as words and quizzes.

The Linkimals ‘Dancing Robot Deer’ encourages learning through songs with a happy expression and soft-textured antlers.

Linkimals can be purchased through online channels such as Gmarket, Toys“R”Us Mall, 11st, Auction, WeMakePrice, and Sonokong’s own online mall, Mattel Shop.

A Fisher-Price representative said, “Linkimals is a learning toy that helps babies play and learn together with interconnected animal friends,” adding, “It is expected to be very popular among parenting moms who are interested in English education as well as improving social skills through empathy.”

This content was produced with the assistance of AI translation services.