Korea Yakult Launches Premium Salad 'It's On Green Kit 4 Types'

[Asia Economy Reporter Choi Saeng-hye] Korea Yakult announced on the 17th that it will newly launch four types of premium salads called ‘It's On Green Kit 4 Types.’

The four new products are ‘Roast Beef Oriental,’ ‘Shrimp Lemon Pine,’ ‘Herb Chicken Black Sesame Onion,’ and ‘Chicken Breast Ham Ranch Caesar.’

A professional chef participated in the product development to enhance completeness. Great care was taken in developing dressing recipes and blending raw ingredients for each product. In the case of salads, since raw ingredients are included as they are, the combination of ingredients and dressing is important.

Each product contains fresh vegetables and fruits such as lettuce, chicory, and cherry tomatoes, including main ingredients like roast beef and shrimp. Additionally, chickpeas and sunflower seeds were added to enhance the crunchy texture. Calorie information is displayed on the external packaging to improve consumer convenience.

Korea Yakult continues to strengthen its meal replacement business by consistently introducing products such as porridge, cereal, and grain powder in addition to salads. The strategy is to continuously increase synergy with the existing fermented milk business through a subscription delivery service using ‘Fresh Manager.’

Shin Seung-ho, head of digital marketing at Korea Yakult, said, “With the recent increase in single-person households and the growth of subscription economy services, the number of customers regularly receiving convenient meal products is increasing. Korea Yakult plans to continuously increase the number of fresh convenience food items and enhance customer satisfaction through customized subscription delivery services.”

This content was produced with the assistance of AI translation services.