BGF Retail Joins Forces with Goesan-gun to Promote Consumption of Domestic Agricultural Products
[Asia Economy Reporter Seungjin Lee] BGF Retail announced on the 17th that it has signed a "Promotion and Marketing Business Agreement for Enhancing the Quality of CU Ready-to-Eat Meals and Win-Win Cooperation with the Local Community" with Goesan-gun, Chungbuk.
According to this business agreement, BGF Retail and Goesan-gun will join forces in various areas including ▲supporting promotional activities for the 2020 Goesan Chili Pepper and Kimchi Festival ▲developing and selling convenience store products using excellent agricultural and specialty products from Goesan-gun ▲cooperating on all matters necessary for the promotion of festivals and tourism industries.
Through this, BGF Retail will serve as a large-scale sales channel for agricultural products produced in Goesan-gun and as a promotional platform for local festivals, while Goesan-gun will take on the role of stably supplying high-quality agricultural products.
Previously, BGF Retail received the Minister of Agriculture, Food and Rural Affairs Award by presenting a new win-win model between local governments and private companies, such as launching differentiated lunchboxes using specialty products through a business agreement with Gimje City and promoting the Gimje Horizon Festival nationwide based on its stores.
As part of this business agreement with Goesan City, BGF Retail will carry out farm art to promote the excellence of Korean rice. Farm art is a new form of art that creates an image by planting colored rice in paddy fields. This farm art will be created on approximately 5,481㎡ of farmland located in Mungwang-myeon, Goesan-gun, providing a unique attraction for tourists visiting the surrounding trails.
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Jinyoungho, Head of BGF Retail’s Product Division, said, “This business agreement will not only increase customers’ trust in the quality of CU’s ready-to-eat meals but also serve as an opportunity to promote various local festivals in Goesan-gun.” He added, “We will continue to develop various win-win models unique to BGF Retail and grow into a friendly company that develops together with the local community.”
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