Hansome Time Launches Season Collection Reinterpreting '90s Style'

[Asia Economy Reporter Yujin Cho] Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced that its women's clothing brand TIME has set the theme for the spring-summer season collection as 'TIME IS TIMELESS' and launched seven new product models.

In this collection, Hansome reinterpreted popular TIME products released in the 1990s to suit modern styles and presented them anew. It features a minimalist style popular in the 1990s combined with modern and simple designs favored nowadays, emphasizing femininity.

Actress Suhyun was appointed as the model for this collection. This is the first time TIME has selected a domestic model. A Hansome official explained, “Through her past activities, Suhyun has well represented the image of an intelligent and sophisticated modern woman. Her lifestyle, which harmoniously balances hard work and relaxation, aligns with TIME's goal of ‘life balance,’ which is why she was chosen as the model.”

Representative products for this season presented with actress Suhyun include the ‘Out-pocket Crop Jacket’ with a belt at the waist, the ‘Slim-fit Top and Skirt Set’ featuring a detachable collar lace as a point, the ‘Slip Dress’ made of cool material with a twist detail on the back, and the ‘Top and Skirt Set’ embroidered with luxurious lace.

Hansome plans to first release seven models including jackets, dresses, and pants featured in the campaign with Suhyun, and then sequentially launch a total of 120 spring-summer season collection products by June.

The new products will be sold at TIME stores nationwide, including Hyundai Department Store Apgujeong Main Branch, Trade Center Branch, and Pangyo Branch, as well as on their own online platform, The Hansome.com.

This content was produced with the assistance of AI translation services.