Bodyfriend Offers 300,000 KRW Support When Replacing W Water Purifier

[Asia Economy Reporter Moon Hyewon] Bodyfriend is launching an aggressive campaign to dominate the water purifier market with the provocative slogan "Change."

On the 13th, Bodyfriend announced the start of the "Change Project," which offers up to 300,000 KRW support when customers replace their current water purifier with a W Water Purifier.

The W Water Purifier is a self-replaceable direct water purifier first introduced in Korea in 2015. In particular, the "W Cold and Hot Water Purifier Brain" product recently received the 2020 CES Innovation Award, attracting global attention.

It maximizes luxury with a retro concept featuring real metallic colors and hypercar details. The LED lighting system allows users to check the current status at a glance, and an interactive control system enables intuitive use.

The filter function compresses the removal of rust, foreign substances, harmful materials, heavy metals, super bacteria, and norovirus into a single "one filter" system that is replaced every three months. While other water purifiers require 12 to 24 months to replace the entire filter including high-performance filters, the W Cold and Hot Water Purifier Brain maximizes safety by replacing the one filter every three months. The application of all stainless steel even to the spout is also a differentiated attempt for safety.

It is the world's first to incorporate a 2.1 channel Bluetooth speaker and even applies Brain Music to help calm the mind, making the monotonous life of housewives more enjoyable.

Bodyfriend will unveil a bold music video-style advertisement embodying the spirit of the Change Project on the same day. Singer and actress Lee Jung-hyun personally rewrote and sang the songs "Wow" and "Change," and well-known celebrity director Lee Sa-gang participated as the director.

A promotion offering up to 300,000 KRW in cash support for replacing other water purifiers with the W Water Purifier will also begin on the 14th.

This content was produced with the assistance of AI translation services.