CU Launches Limited Edition 'Ruby Chocolate Latte' for Spring Season

[Asia Economy Reporter Seungjin Lee] CU announced on the 13th that it has launched a spring season limited product inspired by cherry blossoms called 'GET Ruby Chocolate Latte.'

Ruby chocolate is attracting attention in the food industry due to its natural red color and unique acidity extracted from cacao beans. It is the 4th generation chocolate following dark, milk, and white chocolate.

GET Ruby Chocolate Latte is easily made by adding pink ruby chocolate latte powder to 'GET Coffee,' which grinds fresh coffee beans on the spot.

The GET Ruby Chocolate Latte powder is a coffee mix packaged in stick form, blending ruby chocolate powder and domestically produced condensed milk powder. It harmoniously combines the refreshing taste unique to ruby chocolate, the sweetness of chocolate, and the smoothness of a latte.

CU's GET Ruby Chocolate Latte is available at all stores nationwide for 2,000 KRW per cup. The powder can also be purchased separately to enjoy a home cafe experience.

Additionally, CU is renewing its spring lineup by changing the design of the dedicated GET Coffee takeout cups to cherry blossom motifs and switching the lids of the cups shipped from this month to eco-friendly materials.

For the 'one-cup' type, which is easy to enjoy by just pouring hot water, CU will introduce the 'Cherry Blossom Latte (1,500 KRW, limited to 30,000 units)' during this spring. The 'Cherry Blossom Latte' is a pink latte containing cherry blossom extract powder, strawberry powder, and strawberry dices, allowing customers to enjoy the sweet cherry blossom scent along with a refreshing strawberry flavor.

As the popularity of freshly ground coffee rises, convenience stores are steadily offering differentiated seasonal products similar to coffee specialty shops.

Previously, CU introduced the 'GET Latte Vanilla Syrup' in 2018 and collaborated with the chocolate brand 'Hershey's' to launch the stick-type coffee powder 'GET Hershey's Marshmallow Latte Powder.'

Kim Sin-yeol, MD of the Beverage Food Team at BGF Retail, explained, “Although temperatures are rising rapidly recently, outdoor activities have become difficult due to the postponement of festivals caused by COVID-19, so we planned products that allow customers to feel the spring season at nearby convenience stores.”

This content was produced with the assistance of AI translation services.