Bohae Brewery Targets Australian Market with Peach-Flavored Soju 'Dalkom'

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Bohae Brewery (CEO Lim Ji-seon) announced on the 12th that it will launch an export-only product, "Dalkom," in the Australian market, where the enthusiasm for fruit soju is heating up.

Currently, Korean-style barbecue dishes are gaining popularity in Sydney and Melbourne areas of Australia, and Bohae anticipated an increasing demand for Korean-style soju to accompany Korean cuisine, leading to the launch of "Dalkom."

"Dalkom," a peach-flavored soju, has an alcohol content of 12% and a volume of 360ml, tailored to local tastes. The first shipment of approximately 50,000 bottles will be exported through the local Australian company L&S International Trading.

Produced exclusively for export, "Dalkom" will be launched in Myanmar following Australia. Similar to Australia, demand for fruit soju is rising in Myanmar, where "Dalkom" will also be sold.

The first export shipment to Myanmar is expected to be 12,000 bottles and will be distributed throughout Myanmar, including Korean towns.

At the request of Myanmar companies, various other products such as "Bokbadeun Brother" will also be exported alongside "Dalkom," helping to raise awareness of Bohae Brewery among local consumers.

CEO Lim Ji-seon said, "We are introducing the peach-flavored soju 'Dalkom,' an export-only product, for consumers in Australia and Southeast Asia who are newly enthusiastic about fruit soju. In the situation where the domestic liquor market has sharply contracted due to COVID-19, Bohae will continue to make efforts to pioneer overseas markets such as Myanmar."

This content was produced with the assistance of AI translation services.