Kyochon Chicken to Sell Two Types of Ready-to-Eat Fried Rice on Coupang

[Asia Economy Reporter Choi Saeng-hye] Kyochon F&B announced on the 12th that it will sell two types of Kyochon fried rice HMR (Home Meal Replacement) products through the open market Coupang.

The HMR products launched on Coupang are the two types of ‘Kyochon Dakgalbi Fried Rice’ and ‘Kyochon Gungjung Dakgalbi Fried Rice,’ which Kyochon first introduced last year. The Coupang sales lineup offers three options: ‘Kyochon Dakgalbi Fried Rice’ (4 packs of Dakgalbi fried rice), ‘Kyochon Gungjung Dakgalbi Fried Rice’ (4 packs of Gungjung Dakgalbi fried rice), and ‘Kyochon Fried Rice Set’ (2 packs of Dakgalbi fried rice + 2 packs of Gungjung Dakgalbi fried rice).

Kyochon Dakgalbi Fried Rice is a product that combines the aroma and texture by blending spicy gochujang sauce with perilla leaves and diced radish kimchi (kkakdugi). The ‘Gungjung Dakgalbi Fried Rice’ is developed with a special soy sauce that offers both sweet and salty flavors and includes flat glass noodles, making it delicious not only for adults but also for children. Since its launch in March last year, both products have shown steady growth. Sales in the second half of last year increased by 122% compared to the first half.

This content was produced with the assistance of AI translation services.