Home&Shopping Organizes Food Products Through Sales Support Program 'Ilsacheonri'
Products Selected from Jeonnam and Chungnam Regions Presented
[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping announced on the 12th that it will focus on featuring food products discovered through 'Ilsacheonri,' a representative sales channel support project. Through this programming, which was prepared to promote the consumption of our food products, it will broadcast Jeonnam's 'Haengbokhan Heukbaekmi' and Chungnam's 'Ohaeng Saengsik.' In particular, 'Sweet Pumpkin Juice,' which was first launched through Ilsacheonri in February, will be converted into a regular broadcast due to customer response.
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Home&Shopping is discovering and nurturing excellent local small and medium-sized enterprise products through the Ilsacheonri program, a sales channel support project conducted with local governments nationwide. The project is expanding every year, and this year plans to discover and showcase 125 products. A Home&Shopping official said, "We hope this programming will be an opportunity to inform many customers about the excellence of our food products," adding, "We plan to continue discovering products in various categories, including food, through the Ilsacheonri program."
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