Bonjuk & Bibimbap Cafe Surpasses 400 Branches

[Asia Economy Reporter Choi Saeng-hye] BonIF, the operator of the Korean casual dining restaurant ‘Bonjuk & Bibimbap Cafe,’ announced on the 12th that it has surpassed 400 stores nationwide by opening the ‘Gwangju Chungjang-ro Branch’ the day before.

Bonjuk & Bibimbap Cafe is a complex store designed to enjoy juk (rice porridge) and bibimbap menus in one place. Starting with the Busan Hadan Branch in 2009, it achieved the milestone of 200 stores in November 2016, and after about four years, it reached 400 stores. The average store growth rate over the past five years, from 2015 to last year, reached 129%.

Bonjuk & Bibimbap Cafe has targeted changing customer tastes with a sophisticated and clean cafe-style interior and a diverse menu composition, while establishing a stable profit structure through seasonal mutual complementarity, leading to high franchisee satisfaction. In particular, it boasts monthly sales approximately 60% higher than Bonjuk stores, resulting in an increasing number of existing Bonjuk stores converting to Bonjuk & Bibimbap Cafe.

Lee Jin-hee, CEO of BonIF, said, “Bonjuk & Bibimbap Cafe has established itself as a representative Korean dining space by simultaneously presenting juk and bibimbap, iconic Korean dishes,” and added, “This year, we will pursue quality growth by expanding to over 500 franchise stores while enhancing the essence of taste and customer convenience.”

This content was produced with the assistance of AI translation services.