Lotte Homeshopping Delivers Instant Foods and More to 300 Underserved Households in Yeongdeungpo
[Asia Economy Reporter Cha Min-young] Lotte Homeshopping announced on the 12th that it will provide 'daily necessities kits' to 300 underprivileged households in the Yeongdeungpo area of Seoul due to the ongoing COVID-19 pandemic.
Since 2015, Lotte Homeshopping has been regularly preparing and delivering side dishes to underprivileged groups in the Yeongdeungpo area, where its headquarters is located, through the 'Hope Suragan' initiative. However, activities were suspended last month due to the spread of COVID-19. To support the daily lives of vulnerable groups urgently needing infection prevention and balanced nutrition, they directly produced daily necessities kits consisting of hand sanitizers, instant soup, curry, jangjorim (soy-braised beef), and other convenience foods.
Starting from the 12th of this month, once a week for a total of four weeks, they will support 100 elderly living alone, who were the original recipients of the side dish sharing, and 200 households including disabled people with mobility difficulties and single-parent families. The daily necessities kits will be delivered in a non-face-to-face manner by notifying the recipient households in advance and designating a separate storage location such as the front door to prevent infection.
Meanwhile, since the 1st of this month, Lotte Homeshopping has been providing emergency disinfection support to 60 small and medium-sized partner companies that find it difficult to work from home. Depending on future circumstances, additional support programs for small and medium-sized partner companies and underprivileged groups will be prepared.
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Lee Wan-shin, CEO of Lotte Homeshopping, said, “As visits from volunteers have decreased due to COVID-19, we decided to support daily necessities kits to help underprivileged groups who may be facing even greater difficulties. We will continue to actively participate in overcoming the difficulties of the local community and small and medium-sized partner companies through various support programs.”
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