Gmarket·Auction, Up to 45% Discount on Daily Necessities
[Asia Economy Reporter Lim Hye-seon] Online mall eBay Korea operates Gmarket and Auction, which announced on the 12th that they will hold the 'Wise Home Life' special exhibition until the 6th of next month, selling major items such as daily necessities and food at discounts of up to 45%. Reflecting the increasing importance of 'social distancing' due to the aftermath of COVID-19, they classified popular 'home-stay items' by keywords to enhance shopping convenience.
Food and daily necessities are offered with combined shipping service according to purchasing characteristics. All are 'Smile Delivery' products. On Gmarket, representative products such as 'Ottogi Ora Ramen Cup' and 'Nongshim Baeksansu' are sold. On Auction, 'Dongwon Spring Water' and 'Kleenex 3-ply Deco Soft' are prominently featured.
In the 'Home-cooked meals tastier than dining out' section, rice, kimchi, meat, and fruits are sold at discounted prices. Gmarket offers 'Hyundai Nongsan Suhyangmi Golden Queen No. 3' as a representative product, while Auction features 'Harim Refrigerated Chicken for Braised Chicken Stew'.
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Meanwhile, with the nationwide implementation of the social distancing campaign in March (1st to 10th), sales of food, daily necessities, and hygiene products on Gmarket and Auction increased by up to 54% compared to the previous year. By category, fresh food increased by 51%, processed food by 45%. Sales also rose for bottled water and beverages (30%), daily necessities (54%), household goods (24%), and body and hair care products (53%).
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