Tous Les Jours Launches Hello Carbot Battle God 'Uni Cruiser' Cake

[Asia Economy Reporter Choi Saeng-hye] CJ Foodville Tous Les Jours announced on the 11th that it will collaborate with 'Hello Carbot,' a popular character representing boys, to launch various products.

Hello Carbot is a transforming robot animation that has been airing up to season 8 since its first broadcast in 2014, gaining tremendous popularity among preschool children. The story follows the mischievous boy Chatan as he travels the world and grows through exciting adventures with transforming car robots called 'Carbots.' The theatrical version released at the end of last year ranked among the top 10 highest-grossing domestic animations, highlighting its popularity. In 2019, it also won the Minister of Culture, Sports and Tourism Award in the character category at the Korea Content Awards, proving its brand power.

Tous Les Jours is planning a variety of products centered on Hello Carbot’s most popular character, 'Uni Cruiser,' including cakes, snack breads, and chocolates, marking a first in the bakery industry. These differentiated character products maximize the character’s unique traits by adding fun elements to the taste, visuals, and packaging.

The flagship product, 'God of Battle Uni Cruiser,' is a cake vividly recreating the deployment scene of Uni Cruiser and his friends. On top of the cake sits a voluminous Uni Cruiser figure that faithfully reproduces the character’s details, along with a drawing board featuring the genius strategist 'Jet Cruiser' and the animation’s main boy character 'Chatan,' capturing attention. The cake features chocolate sponge layered with ganache and chocolate balls, offering a crispy texture and rich, sweet flavor. The product includes a Uni Cruiser sword model that can be combined with the figure to create a cool toy. The three-dimensional cake stand, illustrated with Chatan and the cute pilot crew, enhances the cake’s appeal. The bottom of the stand can be detached and used as a Uni Cruiser mask.

In addition, various charming snack products transformed into Hello Carbot characters are introduced. These include bread products such as the rich 'Milk-filled Cheesecake' with cream cheese and the moist 'Mini Castella' made with milk and honey; stick-type jellies in three flavors?mango, peach, and blueberry?called 'Jelly Straw'; and 'Choco Sticks' featuring Lycaops, Uni Cruiser, and Jet Cruiser characters with hologram stickers.

This content was produced with the assistance of AI translation services.