Homeschooling During COVID-19... Educational Building Block Toy Sales Increase by 300%

[Asia Economy Reporter Cha Min-young] Due to the COVID-19 pandemic, the opening of daycare centers and elementary schools has been postponed, and the period of children staying at home has been prolonged, leading to a significant increase in toy sales.

According to Homeplus Online Mall on the 11th, sales of educational block toys for children increased by 309% compared to the same period last year over the four weeks from the 10th of last month to the 8th of this month. Board game sales rose by 104%, Lego by 13%, and overall toy sales recorded a 12% increase. In particular, sales of educational block toys grew by 31% even in offline stores where customer traffic has recently been low.

In response, Homeplus will hold a 'Kids Special Exhibition' for two weeks from the 12th to the 25th at 140 stores nationwide and online mall, offering major toys and children’s sports equipment at discounts of up to 60%.

First, popular toys will be sold as exclusive planned products. These include articulated dolls, Hot Wheels Color Change Car Wash Play Set, Amos Eye Slime Special Set, and Glass Deco Crafting Special Set.

Also prepared are Oxford Taj Mahal and Colosseum premium blocks that help improve children's concentration and emotional stability, as well as Kongsuni and Pok?mon sticker sketchbooks, Avengers and Princess Disney stamp coloring sets.

The consistently popular Kakao Friends scooter will be available as an exclusive planned product including a helmet. There are also Kakao inline skates, essential safety gear such as protective pads and helmets, and Kakao Friends bags that can be used for commuting to school.

Additionally, seven types of lucky boxes containing popular toys worth 40,000 to 80,000 KRW (one board game, three boys’ toys, two girls’ toys, and one infant toy) will be sold in limited quantities. Customers who purchase Lego products worth more than 30,000 KRW will receive a mini Velcro patch, and those who pay over 100,000 KRW with event cards will be given a 20,000 KRW gift certificate.

Kim Young-seok, head of the Homeplus Cultural Products Team, said, “We have prepared popular products at affordable prices to relieve the anxiety of children who spend long hours at home and to provide a small help to parents in childcare. We will continue to introduce various products that support children’s growth.”

This content was produced with the assistance of AI translation services.