Snacks Also Bought Online... Orion Reports Strong Online Sales in February

With the Rise of 'Jaetaek Economy' and 'Jipkokjok', February Online Sales Grow 92% Year-on-Year

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 11th that its online sales in February grew by 92% compared to the same month last year and by 15% compared to the previous month. Amid the recent focus on the "home"-centered "stay-at-home economy" and "homebodies," more consumers are purchasing snacks through online channels such as Coupang and Gmarket.

By product, pies such as "Choco Pie Jeong," "Fresh Berry," and "Custard," which are popular as snacks for children who are spending more time at home, accounted for 27% of total sales and were the best-selling items. Following these, biscuits and snacks like "Moist Choco Chip," "Kkobuk Chip," and "Pocachip," which are light accompaniments when watching movies or drinking beer at home, also saw high popularity.

In particular, pie products showed a noticeable trend of being purchased in box units, based on the convenience of easily ordering online and having them delivered to the home. Additionally, the variety of product configurations such as "Value Packs" and "Large Capacity Packs," tailored to cost-effectiveness and consumption at home, was cited as a factor in the growth of online sales.

An Orion official said, "Although the impact of COVID-19 was a factor, the demand from consumers wanting to purchase snacks online has rapidly increased over the past year," adding, "We will continue to expand product configurations suitable for online purchases and sales channels to meet the diverse needs of consumers."

This content was produced with the assistance of AI translation services.