Maeil Dairies Launches Renewed 'Selex Maeil Milk Protein Bar'

[Asia Economy Reporter Lee Seon-ae] Maeil Dairies announced on the 10th that it has renewed and launched the Maeil Milk Protein Bar under its well-aging nutrition design specialized brand ‘Selex’.

As interest in health grows, not only exercising but also paying attention to diet is steadily increasing. In line with this trend, Maeil Dairies launched the ‘Selex’ product in 2018, a well-aging nutrition design specialized brand, based on research related to adults’ eating habits, to allow adults to conveniently and deliciously consume the most important nutrient, protein, every day.

The renewed Selex Maeil Milk Protein Bar features enhanced core nutritional content, especially protein. The protein content has been increased by 67% compared to the previous product, containing 6.3g of protein equivalent to one egg, making protein intake more convenient. Additionally, it is formulated with 580mg of leucine, an essential amino acid and one of the BCAAs (Branched Chain Amino Acids: valine, leucine, isoleucine), which plays an important role in muscle synthesis, to help muscle formation.

Moreover, to serve as a meal replacement or nutritious snack, it contains calcium and four types of vitamins. In particular, the vitamin D content has doubled, allowing one bar to meet 100% of the daily nutritional reference intake, making it easy for office workers or students who spend much time indoors to supplement their vitamin D deficiency.

Made from non-fried grains, it contains zero trans fats and cholesterol, and combines three healthy berries (cranberry, blueberry, raspberry) and three nuts (almond, walnut, peanut) to deliver both taste and nutrition.

Furthermore, the product size has increased by 67% to 30g compared to the previous version, making it sufficient as a meal. It is perfect as a meal replacement on busy mornings or as a nutritious snack when feeling peckish in the evening. It can also be conveniently and satisfyingly consumed for energy replenishment after activities like hiking or golf.

The two types of Selex Maeil Milk Protein Bar are available for purchase on online shopping malls, priced at 1,500 KRW per bar. The unit price per gram has been reduced by 0% compared to the previous product, expected to contribute to the expansion of the protein bar market.

Currently, a trial group is being recruited through Maeil-i and the Selex KakaoTalk channel. By commenting on the moments when the Selex Maeil Milk Protein Bar is needed, a total of 300 people will be selected by lottery to receive one box (8 bars) each of the berry flavor and nut flavor for free trial. Applications are open until the 15th, and winners will be announced on the 17th.

A Maeil Dairies official stated, “As interest in health increases, the number of customers aiming to capture health, nutrition, and convenience all at once will grow this year as well,” adding, “Consuming one to two Selex Maeil Milk Protein Bars daily, which enhance nutrition and improve convenience alongside regular exercise, will help maintain health.”

This content was produced with the assistance of AI translation services.