Korean Air Launches KakaoTalk Chatbot Consultation Service 'Daehani'
From Q&A via KakaoTalk to Flight Booking and Mobile Check-in
Digital Transformation Led by Cho Won-tae Accelerates
[Asia Economy Reporter Yoo Je-hoon] Korean Air announced on the 10th that it has started operating the chatbot consultation service 'Daehaeni' using KakaoTalk.
The Daehaeni service was developed to allow users to easily inquire about various questions related to air travel in a mobile environment. To this end, Korean Air analyzed accumulated customer question data and email consultation data from its homepage chat service since 2008 and applied it to the chatbot service. Additionally, it referenced the work knowledge database (DB) of frontline employees.
By entering simple words or sentences in the KakaoTalk chat window with Daehaeni, users receive automatic answers or a list of anticipated questions containing the entered words. By clicking on pre-configured menus, users can also check flight schedules and departure/arrival information.
Moreover, Korean Air enabled users to immediately check affordable airfares and easily book tickets through Daehaeni. By logging in individually, users can conveniently manage their flight reservations, mileage inquiries, and even mobile check-in.
Korean Air plans to officially operate an English chatbot service in the second half of this year.
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A Korean Air official stated, "Under the leadership of Chairman Cho Won-tae, we are making great efforts toward digital innovation," adding, "Based on the transformed digital innovation corporate culture, we plan to further strengthen communication with customers and provide more segmented, customized services."
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