Kia Motors Launches 'Golden Age Promotion' Special Benefits for Customers Aged 60 and Over

[Asia Economy Reporter Kiho Sung] Kia Motors announced on the 10th that it will conduct the 'Golden Age Promotion,' offering various benefits to customers aged 60 and above (those born on or before December 31, 1960, according to their resident registration).

This promotion was prepared to provide practical benefits to 'active senior' customers who value practicality and to support a safer and healthier life.

Specifically, individual and sole proprietor customers aged 60 and above who purchase Morning, Ray, K3, Niro Hybrid, Stonic, or Sportage vehicles in March can enjoy two benefits: 'Drive Supporter' and 'Life Supporter.'

First, 'Drive Supporter' is a special benefit that provides 200,000 KRW at the time of vehicle purchase as a safe driving subsidy to promote the safety of Kia's compact and subcompact vehicles.

Next, 'Life Supporter' is a combined benefit that alleviates the customer's monthly payment burden through Kia's ultra-long-term purchase program 'Zero Back' and additionally provides a comprehensive health checkup voucher for one person.

Zero Back is Kia's special purchase program that significantly reduces customers' monthly payments by applying a fixed interest rate of 4.5% or 4.9% during the total 100-month installment period, deferring 50% of the vehicle price for the first 50 months, and completely waiving early repayment fees after 50 months.

For example, when purchasing a new car priced at 20 million KRW through Zero Back, the customer only needs to pay an average of about 240,000 KRW per month for 100 months (based on a 4.5% interest rate).

Customers using Zero Back during the 'Golden Age Promotion' period will receive a comprehensive health checkup voucher worth approximately 800,000 KRW, usable at 49 hospitals nationwide, and the voucher can be transferred to one immediate family member other than the holder.

More detailed information about the 'Golden Age Promotion' can be found on Kia Motors' website and at Kia dealerships nationwide.

A Kia Motors representative stated, “Recently, the proportion of downsizing vehicle purchases among active seniors has been increasing. We launched this promotion to reduce the vehicle purchase burden for these customers and provide benefits that help their lives. We plan to introduce various promotions that satisfy the needs of individual customers in the future.”

This content was produced with the assistance of AI translation services.