Shinhan Card Revamps Website... "PC and Mobile Unified"

Frequently Used Features Front and Center
Providing Easy Login and Personalized Content

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 10th that it has completely revamped its official website, breaking down the boundaries between PC and mobile platforms to operate a unified website.

The Shinhan Card website is one of the leading financial platforms in Korea, with 13 million registered users and 12 million monthly visitors.

The biggest feature of the revamped website is its simple structure. Based on analysis of customer usage patterns, Shinhan Card placed services that account for 90% of the frequency customers search for on the initial screen under the "Frequently Used Menu," minimizing the steps customers need to access them. For customers who want various services, an advanced search engine and chatbot are placed on the initial screen, designed to help customers find the services they need quickly and easily through search term recommendations and personalized search functions.

Additionally, the latest digital technologies were introduced to improve customer convenience. A representative example is the simple 6-digit password login. Previously, setting an ID and password was mandatory for login when registering on the website, but with this revamp, customers can log in using only the simple password on registered browsers. Even non-members can use all services through one-time authentication via mobile phone or card.

Installation of security programs, which was one of the inconveniences for customers, has also been improved. Shinhan Card built a security environment that allows all services to be used without installing security programs like ActiveX, depending on the customer's choice, by utilizing browser certificate technology. Furthermore, a function that optimally adjusts resolution according to the customer's device was added so that customers can use the same services in any environment.

Customer service functions and channel connectivity have also been strengthened. When logging into the website, personalized content such as banners tailored to the user and cards/benefits based on individual usage patterns are automatically recommended in each menu. When customers receive Shinhan Card notification text messages and click on the detailed URL, they can use all website menus with simple authentication.

Yoo Tae-hyun, Head of Digital First Division at Shinhan Card, said, "We expect the renewed website to innovate company-wide services as a 'mobile branch' providing customer services," adding, "We will continue to strive to provide customers with new and differentiated experiences unique to Shinhan Card in the digital space."

This content was produced with the assistance of AI translation services.