Cosmetics Also Purchased Online... Lotte.com Hosts 'Beautiful Festival'

Lotte.com Hosts 'Beautiful Festival'

Exclusive Launch of Yves Saint Laurent New Highlighter Palette Set

Jo Malone London New Products Online Pre-Launch

[Asia Economy Reporter Lim Hye-seon] The number of consumers purchasing high-end cosmetics online is increasing.

According to Lotte.com on the 10th, luxury cosmetics sales in February increased by 40% compared to the same period last year. Among them, sales of overseas brands Christian Dior and Est?e Lauder rose by 136% and 65%, respectively.

In response, Lotte.com is offering exclusive new and popular product sets online until the 22nd for customers seeking luxury cosmetics. The 'Luxury Cosmetics Beautiful Festival' is also being held, offering additional reward points and complimentary gifts.

Lotte.com exclusively launched a special set of Yves Saint Laurent's spring new product, the 'Highlighter Palette,' which includes a powder brush as a gift. The British perfume brand Jo Malone London's 2020 Brit Collection, the 'Lavenderland Collection,' was unveiled online ahead of offline stores.

Additionally, a point-back event is being held where customers receive L.Points based on their purchase amount by brand. SK-II offers up to 22%, L'Occitane, Make Up For Ever, and Givenchy Beauty up to 20%, Biotherm up to 30,000 points, and Guerlain up to 40,000 points. The event periods and point accumulation conditions vary by brand.

During the 'Beautiful Festival,' customers can receive discount coupons of up to 20% or an additional 9% off coupon.

This content was produced with the assistance of AI translation services.