Gyeongbuk Province Invests 1 Billion Won in Overseas Marketing Support for Export Companies... Opening New Paths through Non-Face-to-Face Exports
[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Young-wook] Gyeongbuk Province announced on the 9th that it will strengthen non-face-to-face marketing such as video consultations and online sales to help companies struggling with exports due to the novel coronavirus infection (COVID-19).
This is due to the prolonged COVID-19 pandemic, which has increased the number of countries restricting entry of Koreans, making it difficult to conduct business abroad through local business trips such as exhibitions and delegations.
The province will start a cyber consultation on the 18th targeting buyers from South Asia including India, providing opportunities to meet buyers from China, Japan, the Middle East, and Southeast Asia via video calls. In addition, to pioneer direct overseas sales channels for excellent products, it plans to newly promote entry into internet malls in China and Indonesia, in addition to existing Southeast Asia, Japan, the United States, and Russia.
Through this, the province plans to support 250 companies in the food, cosmetics, and consumer goods sectors to enter the global online market.
Along with this, 200 Amazon sellers will be trained as professional overseas marketers to accelerate the promotion and sales of Gyeongbuk products based on Amazon, the world's largest online shopping mall.
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Kim Ho-jin, Director of the Job Economy Office of Gyeongbuk Province, stated, "As direct overseas marketing has become difficult due to the COVID-19 situation, we will establish a cyber export hotline so that export companies can take this opportunity to reorganize their marketing methods."
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