Namyang Dairy Launches 'CareBee' O2O Delivery Service for Customized Baby Food

[Asia Economy Reporter Lee Seon-ae] Namyang Dairy Products announced on the 9th that it will launch ‘CareB,’ a nutrition-customized baby food brand that presents a new trend in the baby food market.

CareB is a baby food business brand that reflects the subscription economy trend sweeping not only Korea but the world. When consumers simply order baby food via their smartphones, it is safely delivered to their doorstep through Namyang Dairy Products’ nationwide home delivery agency network. Consumers can easily order and change baby food menus by accessing the CareB Mall site on their smartphones and receive delivery on their desired date.

The CareB baby food delivery business is a new business model of Namyang Dairy Products based on win-win management that creates new jobs in the local community by developing a new specialized line in Chungnam and generates new income for Namyang’s home delivery agency owners nationwide.

Namyang Dairy Products plans to introduce 400 types of baby food menus designed with step-by-step nutrition in collaboration with the Korean Nutrition Society. In particular, the unique feature of CareB, different from existing delivery baby food services, is that mothers can directly select a ‘nutrition-customized diet’ tailored to their child’s constitution.

Meanwhile, Namyang Dairy Products, which is striving to overcome low birth rates and foster a women-friendly corporate culture, is conducting an event to provide free products to internal employees and plans to continue supporting them in the future.

Additionally, a pre-order event for general customers is underway. Various events such as up to 39% discount and a gift of ‘Rachel Barker’ premium ceramic baby food containers will be held until the 24th. The pre-order event can be participated in on the event page of the ‘Namyang Mall’ site.

This content was produced with the assistance of AI translation services.