"Delivering Love Too"... CU Launches 'Love Delivery Box'

[Asia Economy Reporter Seungjin Lee] CU will take on the role of love delivery person again on White Day following Valentine's Day.

On the 9th, CU announced the launch of the 'Love Delivery Box,' a product with the concept of a love delivery person, in collaboration with Delivery Hero Korea. To emphasize the delivery theme, the pink box features a card designed to resemble an actual courier invoice on one side, including sections for the recipient, sender, handling instructions, and message.

The product is available in three sizes according to box dimensions and can be found at CU stores nationwide as well as CU on Yogiyo. Prices range from 7,000 KRW to 15,000 KRW. Inside the box are selected popular items from Crown Confectionery such as Ghana Choco Bar, Sweet and Sour, and Kicker Bar.

Additionally, until the 15th, customers can conveniently send about 30 types of White Day special products as gifts via delivery from CU stores listed on Yogiyo. Customers purchasing the 'Love Delivery Box' through Yogiyo will receive an automatic discount of 2,000 KRW. Regardless of the product, if the order amount exceeds 10,000 KRW, the full delivery fee of 3,000 KRW will be waived.

CU is expanding its delivery events for the White Day season because of the recent increase in consumers preferring contactless gifts.

In fact, during CU's last Valentine's Day season (February 8?14), sales grew by 12.3% compared to the same period last year, while the number of delivery service uses surged by an impressive 88%.

To celebrate White Day, CU is also introducing various differentiated products. The 'White Day Chewy Macaron' will be sold in a limited quantity of 100,000 units, and four types of jelly inspired by lunch boxes and cup noodles (Lunch Box Jelly, Cup Noodle Jelly) will also be available.

Discount events based on payment methods are also underway. Customers who pay for Ferrero Rocher (5 pieces) using Samsung Card, Chai, or Hana Members can purchase the product for only 100 KRW. BC Card and KakaoPay users can also enjoy discount benefits.

Kim Myungsoo, MD Support Team Manager at BGF Retail, said, “Through CU’s unique products and promotions, we are fully prepared to bring small joys to customers’ daily lives and support franchise stores.”

This content was produced with the assistance of AI translation services.