SSG.com Partners with Fashion Companies to Host Online 'Family Sale'

[Asia Economy Reporter Seungjin Lee] SSG.com announced on the 9th that it will hold a brand 'Family Sale' event in collaboration with small and medium-sized fashion companies struggling due to the spread of the novel coronavirus disease (COVID-19).

SSG.com is partnering with the women's clothing specialist company 'Aioli' to hold a family sale for one week until the 15th, offering up to 80% discounts on representative brand clothing such as 'Egoist', 'Plastic Island', and 'LAP'.

The 'Family Sale' commonly refers to a large-scale offline event where products are specially discounted for VIP customers or company employees. However, due to the recent uncertainty in holding events caused by the spread of COVID-19, SSG.com is providing an online event from the perspective of mutual growth and coexistence with partner companies.

In this 'Aioli Family Sale' held through SSG.com, a total of about 600 popular products will be sold at special prices. This includes 212 items of 'LAP', 158 items of 'Egoist', 152 items of 'Plastic Island', and 80 items of 'Penfield', covering popular new products and leftover items.

SSG.com plans to hold an online family sale for children's clothing brands such as 'Bluetail' and 'Bean' together with 'Lee Hyun Apparel' from the 23rd to the 29th in the same manner.

Myeong Nohyeon, head of trend products at SSG.com, said, "We are pleased to create an opportunity for a win-win by combining SSG.com's platform competitiveness with Aioli's excellent product power," adding, "We will provide products to consumers at reasonable prices while taking this as an opportunity for mutual growth with outstanding partner companies."

This content was produced with the assistance of AI translation services.