Lotte Department Store Bundang Branch Opens Petterior Consulting Pop-up Store

[Asia Economy Reporter Minyoung Cha] As the number of households living with pets increases, interest in petterior (a combination of pet and interior) is also growing.

Lotte Department Store announced on the 8th that it will operate a pop-up store called "The Wave" at its Bundang branch for 11 days from the 9th to the 19th under the theme "A Comfortable Home Interior for Owners and Their Pets."

At this Bundang branch pop-up store, various consultation services will be provided on how to arrange the home and what products to use, focusing on color schemes that pets can visually perceive well. Pets, which have about one-fifth the number of visual cells compared to humans, are commonly known to be colorblind or color deficient, but in reality, they mainly see blue and yellow color ranges.

The pop-up store features participation from 'Samhwa Paint,' which recently launched pet safety certified paint; 'Comma C,' a home life total brand proposing the most comfortable rest in daily life; 'Tapi,' popular for its emotional cushions with expressions; 'Design for Dog,' offering lovely pet fashion with French sensibility; and 'Top Pet Korea,' showcasing premium snacks and safe toys carefully selected from ingredients to manufacturing processes.

In particular, Samhwa Paint is the first in the paint industry to pass the safety standards designated by the Korea Kennel Federation and KOTITI Testing & Research Institute, obtaining PS Certification (Pet Product Safety Certification) for 24 products. According to the Korea Kennel Federation, the test items and certification standards for PS Certification follow the safety standards for children's products.

Kim Mina, team leader of the Pet MD Project at Lotte Department Store, said, "We aim to propose rest spaces where not only people but also pets can live safely and comfortably, and we want to continuously discover excellent small and medium-sized enterprise partners who are interested in this and are making various attempts." She added, "Through this, we hope consumers' lives can become healthier and qualitatively improved."

This content was produced with the assistance of AI translation services.