GM Unveils 'Ultium' Battery and Next-Generation Electric Vehicle Global Platform

General Motors (hereinafter GM) unveiled its newly developed 'Ultium' battery and the next-generation electric vehicle platform powered by it on the 4th (local time in the United States) through 'EV Week.' The photo shows Mary Barra, GM Chairwoman and CEO, introducing the next-generation electric vehicle platform and announcing the future strategy to lead the global electric vehicle market. Photo by XXX

[Asia Economy Reporter Kiho Sung] General Motors (hereafter GM) unveiled its newly developed 'Ultium' battery and GM's next-generation electric vehicle platform powered by it at 'EV Week' on the 4th (local time), presenting its future strategy to lead the global electric vehicle market.

Mary Barra, GM Chairperson and CEO, said at the 'EV Week' event held at the Detroit headquarters in the United States, "We have embraced the challenges the company must overcome for innovation in product development and the future era of pure electric vehicles," adding, "We have established an electric vehicle strategy for various brands and segments with economies of scale comparable to GM's full-size pickup truck business in a much more flexible way while significantly reducing complexity."

The core of the electric vehicle strategy announced that day is the 3rd generation global electric vehicle platform powered by a modular vehicle drive system and the in-house developed Ultium battery, characterized by excellent broad applicability regardless of vehicle type. Through this, GM plans to secure solid market competitiveness across various categories, from cost-conscious general electric vehicle models to premium electric vehicles, commercial truck electric vehicles, and high-performance performance electric vehicles.

Mark Reuss, GM President, stated, "Thousands of GM scientists, engineers, and designers are working hard for the company's historic resurgence," and added, "We have reached a stage where we can start an electric vehicle business that satisfies millions of customers while generating profits."

GM plans to launch new electric vehicle models for each brand, including Chevrolet, Cadillac, GMC, and Buick, starting this year, and expand its electric vehicle lineup to up to 22 models by 2023, including 10 new electric vehicle models next year.

The Cruise Origin, unveiled in San Francisco in January this year, is an autonomous electric vehicle and GM's first model using GM's 3rd generation electric vehicle platform and Ultium battery. The next model to be released is the Cadillac Lyriq, a luxury electric SUV scheduled to be unveiled in April, with details related to the vehicle launch to be announced later.

On May 20, the GMC HUMMER EV equipped with the Ultium battery will be unveiled, and mass production is scheduled to begin in the fall of 2021 at Detroit Hamtramck Assembly, GM's first 100% electric vehicle-only assembly plant.

This content was produced with the assistance of AI translation services.